Many small businesses in India are still not using the internet to conduct business. In fact, nearly 80 percent of Indian small businesses still don’t have a website for their company or are not using a corporate email id.
Why Does your Business needs a website ?
The first reason why small businesses need a website, even if your business has five employees or less, is because you might not be using internet for your business but your customer surely are and they are not able to find you because you dont exist on the web. If you are operating one of those small businesses that doesn’t have a website and that fact alone doesn’t persuade you to develop an online presence for your business, here are more reasons why your business needs a website :
1) People use the internet like they used to use the phone book.
I used to tell small business owners that it didn’t matter if they had a website if most of their business was local. But now almost everyone uses the internet to get information – even local information. Potential customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours.
2) A business website gives your business legitimacy.
People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address. Your website is your first impression online, and if you dont have it then it might cost you potential customers.
Not having a business website raises questions in customers’ eyes. Are you a technological luddite? Just still haven’t gotten around to it? Or such a shoestring startup that you can’t even afford to do this? All things you don’t want people thinking about your business.
3) A business website gives you another marketing channel.
Having a business website gives you an automatic online presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. It is your Salesman that works 24 x 7, 365 days a year.
4) A business website gives you another opportunity for data collection/lead generation.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer via email marketing.
5) Ecommerce spending is increasing every year.
More and more people are getting net savy and flipkart and amazon making online shopping a craze, it is right time for any business to get listed with them and also have their own ecommece website where people can come and order products online at their comfort. Now ecommerce in India is becomming more mature and people have started using credit and debit cards to make payments.
If you have a ecommerce website then you can reach people in small towns and other metro cities where your physical stores wont reach. Also maintaining a ecommerce website is far more cheaper then maintaining a physical store.
What’s Your Reason for Not Being Online?
One small business man I spoke to told me that he didn’t have a website because he wasn’t looking for any more business. He’s is happy with whatever business he gets through hard work he does whole day.
But if you actually want more business, a business website is now like the business card – a must-have for any business – and don’t think you need to offer ecommerce to have one. A website that serves as a digital business card, providing searchers with information about your business and what you can do for them is still worthwhile.
Act Now : Call us at +91-9820773314 or Request a Free Quote and our team will provide you best package for getting your business online.
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